Brown Forman Innovation Lab
This project totaled 9,800 sq. ft.
The client uses this center as a brand lab for prototyping, designing, consumer testing, and marketing products. Therefore, it was vital that the craftsmanship, attention to detail, and finishes mirror Brown Forman’s standard of excellence. The space is designed to be regularly modifiable, flexible, and reflective of real-world conditions. Varying context changes creative teams’ vantage point, enabling a comprehensive experience for all of their brands. Working in close collaboration with the stakeholder team, value engineering and cost efficiencies resulted in financial and scheduling objectives being met. The space was outfitted with the innovation lab, corporate marketing department, brand gallery, working bar, retail store, and conference room.